Treetop Media is launching Football Mad, aimed at six- to ten-year-old boys. The magazine, priced at £1.75, will be available on October 23.
EasyMoney.com is placing ads in the national press encouraging Barclays chief executive Matt Barrett to cut up his Barclaycard, after he said last week it was too expensive. EasyGroup, which has a longstanding feud with Barclays, has offered Barrett &£100,000 if he takes up the offer of an easyMoney.com credit card.
Cains is to be the first UK brewer to put cigarette-style health warnings on its beers. Advice on sensible drinking will appear on Cains 2008 Ale from next month.
Target Direct has created a direct marketing campaign on the theme of bandages for the British Legion Poppy Appeal.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.