Marketers need to focus more on consumer behaviour rather than segmenting people simply by generation, according to two new studies.
Facebook has admitted it overstated how long users watch videos for on its site by up to 80%, but this is just a symptom of a digital ecosystem in which two players dominate and measurements look increasingly meaningless.
Unilever brands including Marmite, PG Tips and Colman’s have all been impacted.
Coca-Cola says revenue per innovation is already increasing as it focuses its efforts on fewer brands.
Covid might have forced Premier Inn to rip up the rulebook, but now it’s going back to its heritage and key assets to take its brand “to the next level”.
Unilever is streamling innovation and investing in its brands as it looks to navigate the next period of Covid-19.
The latest IPA Bellwether Report shows small signs of improvement compared to the “nadir for UK marketing budgets” seen during the second quarter, but the devastating effects of Covid-19 continue to be felt across all sectors.