Trinity Mirror appoints marketer for nationals

Trinity Mirror has shaken up its senior management team and appointed Lorraine Fraser as marketing director for its five national titles, including the Daily Mirror, The People and the Daily Record.

Daily Mirror
Daily Mirror

She is currently sales and marketing director for the Scottish Daily Record and Sunday Mail.

The restructure means Tim Anderson, head of marketing for Mirror Group Newspapers, which houses the Daily Mirror, Sunday Mirror and The People will be leaving the business.

The changes also see John Howard, currently group circulation manager of the national titles, appointed to the new position of circulation director for the Nationals division with immediate effect.

Howard will have operational responsibility for the circulation management and development of the national newspaper titles.

Both Fraser and Howard will report directly to Mark Hollinshead, managing director Trinity Mirror Nationals.

John East, circulation director of MGN, is also to leave the business.

The average net circulation figures for June show the Daily Mirror rising slightly by 0.38% on the previous month to 1.33 million but down 10.28% for the period January to June, year-on-year.

The Daily Record dropped 0.96% month-on-month to 347,195 and was down 10.54% for the six months period, year-on-year.

Trinity Mirror has held the price of its national titles in the face of deep discounting from its News International rival, The Sun, which is currently 20 pence in the Carlton region.

Knowledge Bank

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now