Littlewoods Direct, the online and catalogue shopping company, is screening its first television ads featuring fashion gurus’ Trinny and Susannah on Friday.
The ads have been created by WCRS and will be screened on terrestrial and satellite channels and form part of a £12m media campaign fronted by the pair who recently signed a three-year deal to become Littlewoods brand ambassadors. This latest campaign will also include full-page press advertising in fashion and lifestyle magazines and online advertising on sites such as MSN and AOL. Media planning has been carried out by Carat.
Clive Briscoe, sales and marketing director for parent company Littlewoods Shop Direct Group, says: “Littlewoods has undergone a massive transformation on so many levels. Launching such a high-profile advertising campaign involving Trinny and Susannah represents a significant development in the Littlewoods brand family.”
The ads come just weeks after Trinny and Susannah launched the Littlewoods online “style advisor”, a feature that advises on the best cloths to suit a particular body shape.