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Why Trinny London is putting its faith in brand and physical stores to fuel its next chapter
Trinny London, the beauty brand launched by Trinny Woodall in 2017, is launching its first permanent store and investing in brand marketing for the first time.
By Molly Innes
It is common to see brands that were built on the high street forced to reimagine themselves for the digital world. Much rarer, though, to see a brand that has been built and scaled through digital channels do the opposite and put its faith in opening a physical store.
For beauty brand Trinny London, however, it was the logical next step.
