Troubled Parcelforce hands ad brief to Soup

Parcelforce has appointed Soup to handle its consolidated advertising and direct marketing business, after a six-way pitch. The budget for the account is between £1.5m and £3.5m.

Soup, which was the incumbent on the direct marketing business, pitched against Draft Worldwide London, Joshua, Interfocus, Perspectives Red Cell and Proximity London (MW July 25). Lowe had handled the account, but its contract with Parcelforce ended earlier this year and was not renewed. According to agency sources, Parcelforce is considering a move into TV advertising.

A spokeswoman for Parcelforce’s parent company, Consignia, says the move to a single-agency approach was made in order to save money at the troubled company. Parcelforce is one of Consignia’s biggest loss-makers and is undergoing a restructure, abandoning its standard parcel-delivery service to focus solely on express and time-guaranteed services.

The news comes soon after the regulator, Postcomm, revealed that Consignia had failed to meet the performance standards set by the watchdog and was in breach of its licence. Royal Mail is losing about 500,000 letters a week due to mistakes at sorting offices and poor addressing. Last week, it also emerged that only one person – out of 36,000 in the trial area – had signed up to a scheme whereby Royal Mail charges £14 a week to deliver post before 9am.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now