Trust is key to companies’ internal communications

It’s encouraging to see these examples of companies that not only understand, but are acting on the link between engaged colleagues and improved business performance (Cover story, MW November 10).

The real value of social media tools lies in their ability to flatten the traditional communications hierarchies. However, as Christy Stewart-Smith says, ’trust’ is the key.

So why do some companies find it so hard to trust staff with new communications tools? After all, don’t they already trust them to deliver the customer experience their brand promises each and every time a customer interacts with it?

Jeremy Petty, via online

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