Trust the Americans to get all Twatty about branding

The Diary is fully aware of the perils of travelling to the US.

The Diary is fully aware of the perils of travelling to the US.

Gun crime, the existence of a service culture, mammoth servings at breakfast and Tom Cruise’s publicity stunts all take some getting used to, but the fact that when an American refers to your fanny, they are referring to your bottom, can lead to all manner of problems.

It is with this in mind that the Diary brings you news of the US’s latest “sexy, bold and outspoken” lifestyle and apparel brand, TwattyGirl. That’s right, TwattyGirl. And from what the Diary can gather, this isn’t the result of a quaint language difference between us Limeys and our American cousins.

TwattyGirl is being launched by novelist Precious Marlowe, who has named the brand after a character in one of her novels. She says: “TwattyGirl does not allow herself to be defined by society’s conventional ideas of what a woman should be and how she should act. She makes her own rules and lives by the TwattyGirl manifesto.”

So be warned: when an American woman says she’s going to show you her Twat, she probably isn’t referring to her fanny.

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