With regard to the article on packaging innovation (MW June 13), we need to put the record straight as to the origins of the Nature’s Yard project that was featured. The Workroom was not responsible for producing this range of flavoured mineral waters. The project was undertaken by Alan Colville while creative director at IDLC. Alan joined The Workroom in 2001 and is building up the packaging and arts side of the business, currently involved in projects for Whittard of Chelsea, LIVE and Beaux Arts, among others.Hope this clears things up. Brigid McMullen Partner The Workroom London, N1
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Staff at Sainsbury’s in Bath created the chain’s first signing store for the hard-of-hearing attracting worldwide media recognition.
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Celebrating a brand’s anniversary shouldn’t be about complacency or introspection but a reassessment of what its heritage means for modern consumers.