Three truths and three predictions for B2B marketing
SAP global CMO, Alicia Tillman, sets out her vision for the future of B2B marketing.
Alicia Tillmann, global CMO at SAP describes 2020 as “the ultimate crash course in marketing and business flexibility and agility”.
Here she outlines three truths that have come to the fore as a result of the pandemic, and how and where to apply them, as well as three predictions.
“Over the past few months we’ve all needed to quickly pivot to reimagine almost everything, from content to format and even style and tone,” she said, talking at the Festival of Marketing in October. “But this acceleration has also created so many new opportunities for our brands to reach more people and tap in to broader audiences more than ever before, allowing us to try new things.”