[caption id="attachment_725263" align="alignnone" width="750"] A young business girl or student dressed in business attire stands on a stool looking through a telescope. She is searching for her next big opportunity to prove her success and abilities. She is confident looking in the mountains of Utah, USA.[/caption]
Alicia Tillmann, global CMO at SAP describes 2020 as "the ultimate crash course in marketing and business flexibility and agility".
Here she outlines three truths that have come to the fore as a result of the pandemic, and how and where to apply them, as well as three predictions.
"Over the past few months we've all needed to quickly pivot to reimagine almost everything, from content to format and even style and tone," she said, talking at the Festival of Marketing in October. "But this acceleration has also created so many new opportunities for our brands to reach more people and tap in to broader audiences more than ever before, allowing us to try new things."