Tryton Food, manufacturer of Aunt Bessie’s frozen foods brands, has appointed John Hendy to the position of commercial director. He will be in charge of sales and marketing.
Hendy will report to managing director Brian Young and will handle new product development, new marketing opportunities and licensing. The company does not have a marketing director.
Hendy has held a number of food marketing positions. He began his career at Pedigree Masterfoods, and after four-year stints at Eden Vale and Bernard Matthews he worked at Heinz and then United Biscuits. Most recently he was general marketing manager for cans, pickles and sauces at Premier International Foods, which reshuffled its marketing department this year.
The Aunt Bessie’s brand was launched in 1985 and now produces more than 2 million frozen Yorkshire puddings a day.