TSB is introducing a brand character for the first time as it looks to realign with its brand purpose around money confidence.
TSB has been on a two-year journey to better understand its customers and realign its business and brand around their needs.
TSB’s Pete Markey had a baptism of fire on his promotion to CMO in 2018, dealing with an IT crisis and putting plans for new media activity on ice. Now he’s back on the job of sharpening the brand’s commercial edge and its points of difference.
TSB CMO Pete Markey has stepped outside his comfort zone by taking up improvised comedy, which has helped him exercise his creative muscle, become a better team leader and improve his mental health.
Marketers, like sportspeople, must focus on the ‘hard yards’ that make the moments of glory possible.
A LinkedIn takeover helped TikTok persuade marketers the social media app could become their new home for performance marketing.
Marketing Week is proud to name Tesco’s George Rivers as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
Having ended its retail exclusivity deal with Boots, Mark Hill Hair has appointed its first ever marketing director to steer the brand into a new era.