TSB has today (9 September) returned to the UK high street with a promise to offer “local banking” that helps UK “communities and customers thrive”.
Marketing Week visited one of its flagship brands in London to talk to chief executive Paul Pester about the in-branch experience and what local banking means.
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As chief marketing officer at The Walt Disney Company EMEA and general manager for Disney Channels, Tricia Wilber is the ultimate multi-tasker, bringing the different strands of the business on to the same page, while responding to cultural change and not being afraid to take risks.
Hyundai is hoping to show a more human side of its brand with a campaign it says marks a change of direction by aiming to create a sense of “wonder and excitement” in the consumer rather than focusing solely on the product.
McLaren is looking to bolster its footprint in the crucially important BRIC markets where high proportions of the population don’t speak English as a first or second language, by localising its branded content.
Determined to engage a new generation of drinkers across a vibrant and rapidly evolving continent, Guinness opted for a blend of TV sponsorship, experiential, influencer marketing and outdoor to achieve its goals.
Consumer group Which? says Tesco’s Clubcard Prices deals are unclear and “could be breaking the law”, but even if Tesco is forced to make prices clearer analysts suggest it won’t have “any real negative impact”.
Brands such as Morrisons, Tango and Branston are bringing back slogans from their past, which they say still have resonance with consumers.
Heinz Beanz’s consideration and value scores have fallen as consumers switch to own-brand goods, YouGov BrandIndex data shows.
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