Tuck all at Cott’s ‘Canadian’ feast

The Diary was interested to receive an invitation for the launch of Barker’s Liquid Gold, an alcoholic cola from Cott, which is marketed by Merrydown.

The invitation promised a feast of Canadiana, and the Diary was expecting at least a performance from Jazz pianist Oscar Peterson, or a few words from Canadian actor William Shatner, otherwise known as Star Trek’s legendary Captain Kirk.

But the main attraction was the promise of “Canadian Fayre”. Having eaten nothing since lunch time, the Diary was excited at the prospect of a few bison burgers doused with maple-leaf syrup. On the night, it was surprising to find that pitta bread and humous, vol-au-vents and crisps counted as Canadian Fayre. With not a bison in sight, the Diary hurriedly made excuses, and left.



Marketing Week

Cross the great divide of the Channel, and the quality of European exhibition venues rises immediately. Although we have fine sites such as Birmingham’s NEC, Verité Reily Collins finds that we have some hard lessons to learn from our Continent

Midland signs 2m deal to sponsor ITV dramas

Marketing Week

The Midland Bank has sealed an estimated 2m deal to become overall sponsor of ITV’s premier drama series, including Prime Suspect and one-off episodes of Inspector Morse. The two parties have been in negotiations for several months although the deal was thought to be dead in February (MW February 23). The sponsorship will begin next […]


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