TUI eyes digital expansion with new hire

TUI has signalled its intention to shift more of its sales online by creating a director level digital strategy role to explore ecommerce opportunities.


Sandra Leonhard has been promoted to the role of director of digital strategy and transformation. She will oversee the development of a “joint infrastructure” for the TUI Group, which includes Thomson and First Choice owner, TUI Travel and TUI Hotels & Resorts.

News of her appointment follows TUI Travel chief executive Peter Long’s claim earlier this week that online sales helped the division post record profit in its last financial year.

Operating profit increased 18% to £471m in the year to 30 September on the back of a 9% increase in revenue.

Leonhard is credited with the development of a web platform for Thomson. She has previously worked in e-commerce roles at Land Rover, Mini and Renault UK.



Q&A: Lego

Laura Snoad

David Buxbaum, Lego UK’s senior director of marketing, talks to Laura Snoad about how the iconic toy brand is using nostalgia, popular culture and digital innovation to build appeal among the young and old.

Big screen experience offers brands many opportunities

Webops Temp

Lego should be congratulated for using film tie-ups to create branded extension opportunities (see Q&A, page 22). But brands do not have to be as big as Lego or in partnership with a distributor like Warner Brothers to capitalise on film as a marketing tool. There are many stages at which a brand can promote […]


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