Travel group TUI is setting off on a journey into the world of post-pandemic holidays with a fresh brand identity, putting the joy of a getaway at the heart of its messaging.
TUI now acts on customer insight “almost immediately”, a change brought about by the pandemic that CMO Katie McAlister says must remain in place if it is to retain a competitive advantage.
Major brands are supporting the launch of the first industry-wide census to assess the extent of the diversity and inclusion problem, the results of which will form an action plan.
TUI is looking to build confidence as the travel sector begins to reopen with a multi-million pound campaign aimed at inspiring holiday nostalgia.
Career and Salary Survey data also reveals 40.2% of those working in marketing are aged between 26 and 35-years-old.
Only 27% of Gen X marketers feel more secure in their jobs than a year ago compared to over half of their Gen Z colleagues, according to Career and Salary Survey 2024.
WK Kellogg Co’s chief growth officer claims the company’s new marketing model will drive effectiveness and efficiency.
Marketers never truly know their influence over demand, but for B2B brands what’s more important is choosing the types of revenue to go after.