TUI UK has appointed Sportacus as its sponsorship agency. Sportacus originally brokered the travel company’s sponsorship of Tottenham Hotspur FC.
The boundaries in DM are blurring and the best agencies are those that can demonstrate an ability to deliver diversity with a positive return, says David Reed
Interpublic Group made a third-quarter loss of $327m (Â£196.3m).
The research on marketers’ views of advertiser-funded programming (AFP) (MW last week) was very revealing. It confirmed their widespread belief in the effect personal video recorders (Sky+, TiVo) will have on television consumption habits, and that TV programming aligned with their own brand would have unrivalled marketing value. It also revealed their willingness to commit […]
While consumers’ personal finances look strong, this month’s GfK research points to fear of rising price inflation, which could once again weaken confidence.
The spot focuses on the now online-only department store’s delivery credentials, as it aims to drive both new and existing customers to the recently relaunched ecommerce site.
While M&S and Next can see a profitable future in selling third party brands, has John Lewis got its strategy wrong?
Industry leaders express anger at “draconian” and “headline chasing” policy, as government gives green light to online and TV ad ban for HFSS products from 2023.