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The dawning of a new age

Marketing Week

The boundaries in DM are blurring and the best agencies are those that can demonstrate an ability to deliver diversity with a positive return, says David Reed

It makes good business, this showbusiness

Marketing Week

The research on marketers’ views of advertiser-funded programming (AFP) (MW last week) was very revealing. It confirmed their widespread belief in the effect personal video recorders (Sky+, TiVo) will have on television consumption habits, and that TV programming aligned with their own brand would have unrivalled marketing value. It also revealed their willingness to commit […]

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