Meet the brands going on the offensive to chase growth
Matt BarkerThinking differently may feel a little like a leap into the unknown at the moment, but having the confidence to take a chance is all part of a marketer’s make-up.
TUI ‘welcomes back’ holidaymakers with nostalgia filled campaign
Molly FlemingTUI is looking to build confidence as the travel sector begins to reopen with a multi-million pound campaign aimed at inspiring holiday nostalgia.
First Choice abandons all-inclusive positioning to make it ‘more relevant’
Molly FlemingFirst Choice is moving away from its all-inclusive positioning to focus on price as it looks to ensure the First Choice and TUI brands are distinct in the market.
TUI launches academy to break down silos in marketing
Molly FlemingTUI’s CMO for UK & Ireland says the travel company has developed the marketing academy to create more rounded marketers and improve its employer branding.
TUI launches campaign to ‘deepen’ connection with consumers a year on from rebrand
Molly FlemingA year on from completing its transition from Thomson to TUI, the travel brand is looking to strengthen consideration and build “deeper emotional connections” with consumers.
TUI extends CMO’s remit to include sales
Lucy TesserasThe travel firm has promoted Katie McAlister to sales and marketing director as it looks to better serve customers across all channels.
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TUI’s marketing boss Jeremy Ellis to leave after 27 years
Molly FlemingEllis plans to take some time off having led the marketing division for UK and Ireland since 2011 and playing a key role in the Thomson to TUI re-brand.
Why there is ‘no excuse for misalignment’ between marketing and sales
Charlotte RogersCapitalising on the synergies between marketing and sales means being prepared to embrace conflict and strike a balance between short-term conversion and long-term strategy.
First Choice looks for brand awareness boost with ‘brave’ new campaign
Russell ParsonsThe TUI-owned holiday brand hopes a campaign featuring a rapping family and helmed by a director who has worked with Beyoncé and Ed Sheeran will help it win sales in the all-inclusive market.
TUI: People are realising the Airbnb model isn’t all it’s cracked up to be
Thomas HobbsHaving finally completed the transition from Thomson to TUI, the travel brand insists package holidays still have a strong future.
Google and Facebook hiding behind customer privacy instead of sorting out ad fraud is a cop-out, says TUI
Leonie RoderickTUI’s comments come after new figures show the global cost of advertising fraud may have been significantly under-reported, with the cost of ad fraud potentially rising to $16.4bn (£13.4bn) in 2017.
Thomson on chatbots, the ‘microadventurer’ and its rebrand
Rachel GeeThomson is launching its last marketing campaign before it rebrands to TUI, as it looks to showcase a “more modern” brand.
TUI goes all in on digital, scrapping brochures as it looks to shake off ‘traditional’ image
Rachel GeeAs Thomson prepares to rebrand to TUI in the UK over the next 18 months, the travel company is hoping to make a break with the past by scrapping travel brochures and instead looking to provide richer content in store through virtual reality and augmented reality.
The struggle behind standardising viewability
Morag Cuddeford-JonesWhile most agree that video viewability needs to be regulated, many brand advertisers are dissatisfied with the proposed industry standard, but no matter which metric is used, publishers must ensure it stands up to scrutiny and delivers value for money.
Marketers should embrace user-generated content
Lucy TesserasContent created by ‘regular people’ is widely regarded as more trustworthy than stereotypical slick, pushy marketing. That’s why its future is massive on social media and beyond, say marketers who have reaped the rewards.