Unilever Ice Cream & Frozen Food has appointed Tullo Marshall Warren and Craik Jones Watson Mitchell Voelkel to handle customer relationship marketing for its Birds Eye and Walls Carte D’Or brands respectively.
WH Smith has appointed Dixons Group buying director Tim Clifford as commercial director.
Miles Calcraft Briginshaw Duffy has been appointed as Hill Station Ice Cream’s first advertising agency and will handle an &£800,000 budget.
Nectar has poached Beefeater from rival loyalty card scheme Tesco Clubcard.
Health and sustainability are the key focus of Innocent’s ‘Little Drinks, Big Dreams’ campaign, as group marketing director, Kirsty Hunter, says it is more important than ever to highlight best practice.
Marketers are equally keen to move jobs, new research reveals, as career expectations change to reflect the fundamental shifts brought about by the pandemic.
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The Anyday range has been described as a “critical element” in the retailer’s £800m turnaround strategy, as it looks to appeal to a broader group of shoppers with competitive prices.