Turner Broadcasting has created a cartoon mini-series about elves, aimed at a pre-teen audience, promoting the virtues of fresh fruit and vegetables.
Boardroom squabbles at M&S are distracting some commentators from the company’s poor sales figures
Eurostar is to review its media planning and buying business as it prepares for the opening of the St Pancras International terminal. The account, which is currently worth &£4.4m, will have its media spend boosted to &£10m to finance a national campaign. Incumbent Manning Gottlieb OMD is to repitch for the business.
Heinz is adding products to its Salad Shakers range, including layered pasta salads and a tuna variant.
In a bid to devise the best reopening strategies post-lockdown, brands are using behavioural insight to help them strike the right tone amid the collective trauma of Covid-19.
The Marketing Week Top 100, sponsored by Salesforce, will celebrate the highest achieving and most impactful marketers doing great work despite Covid-19.
We arm you with all the numbers you need to tackle the week ahead.
With the help of agency ForwardPMX, the holiday company successfully found a distinctive, trusted voice in a crowded sector.