Turner Broadcasting has created a cartoon mini-series about elves, aimed at a pre-teen audience, promoting the virtues of fresh fruit and vegetables.
Boardroom squabbles at M&S are distracting some commentators from the company’s poor sales figures
Eurostar is to review its media planning and buying business as it prepares for the opening of the St Pancras International terminal. The account, which is currently worth &£4.4m, will have its media spend boosted to &£10m to finance a national campaign. Incumbent Manning Gottlieb OMD is to repitch for the business.
Heinz is adding products to its Salad Shakers range, including layered pasta salads and a tuna variant.
With a new brand identity rolling out nationwide and a tie-up with Clubcard Plus already underway, Tesco Mobile CMO Rachel Swift believes bringing the business closer to the wider Tesco family is a savvy way to standout.
Greggs used the element of surprise for its first foray into vegan products. The follow-up required a different strategy.
Employees forced to work remotely have demonstrated proximity has no bearing on quality of work, which opens up a range of opportunities for using local talent on campaigns in global markets.
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