Turner Broadcasting promotes Johnathan Davies
Turner Broadcasting has promoted Jonathan Davies to senior vice-president for the UK, Scandinavia, Middle East and Africa regions, following a 27 per cent growth in European revenues for 2002.
Turner Broadcasting has promoted Jonathan Davies to senior vice-president for the UK, Scandinavia, Middle East and Africa regions, following a 27 per cent growth in European revenues for 2002.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.
The car manufacturer built its marketing team just four months ago but has already abandoned the endeavour.