Tussauds promotes Marsh to new marketing role

Nicky Marsh

The Tussauds Group has promoted its marketing director for Madame Tussauds London Nicky Marsh to the role of marketing director for City Centre Attractions.

Marsh will oversee the marketing for the Tussauds Group’s city attractions, including Warwick Castle, Madame Tussauds London, New York, Las Vegas, Amsterdam and the upcoming Washington and Hollywood attractions.

She will also be responsible for continuing to modernise the visitor attraction’s brand at local and global level.

However, Marsh will not work on the group’s themes parks, such as Alton Towers. She will work with Drew Potton, the group’s newly appointed head of marketing for Madame Tussauds London.

Marsh has been with the group since 2004.