TV ad revenues tipped to grow 10% in 2010

The UK television advertising market is expected to return to growth in 2010 after last year’s slump, according to media research company Enders Analysis.

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TV net advertising revenue is forecast to grow 10% year on year in 2010, after falling 16% across 2008 and 2009, according to Enders.

The firm has upgraded its forecast from the 4% growth predicted in March. Commercial broadcasters are hoping summer revenues will be boosted by the Word Cup in June, which will see a flurry of advertising activity as brands look to tap into the enthusiasm around the tournament.

Predictions of a stronger TV ad market will buoy broadcasters such as ITV, which has already reported signs of growth. Last month, ITV said that the UK ad market is recovering, adding that it expects advertising revenues for the first three months of the year to increase by 7% year on year. This compared with a 9% drop last year.


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