TV makeover show agrees deals for first live event

Television makeover programme 10 Years Younger has signed up Marks & Spencer, Fake Bake tanning salons and make-up brand Benefit to take part in its first live event.

Television makeover programme 10 Years Younger has signed up Marks & Spencer, Fake Bake tanning salons and make-up brand Benefit to take part in its first live event.

The event is fronted by Myleene Klass and will recreate the makeover experience with other celebrity experts, through live demonstrations on stage.

The brands that have signed up to the three-day event in July will have their own stands where they will be able to stage interactive activities with consumers.

The show is produced by Maverick TV and a new series is due to launch in autumn. There will be snippets from the live event on the Channel 4 TV show.

A separate marketing campaign, created by Creative Clinic, will promote the live event and take in TV, press, outdoor and online advertising.

Recommended

Aegis latest to post revenue drop

Marketing Week

Aegis Group, owner of Carat and Vizeum, has reported first quarter revenue dipped 11.6% but says it still expects a “resilient” full-year performance in a difficult market. So-called organic revenue, which excludes the effects of currency movements and acquisitions, dipped across the group’s two major divisions. Marketing services business Aegis Media dropped 13.1% while organic […]

Jazz FM to launch recession-busting campaign

Marketing Week

Digital radio station Jazz FM is to launch a marketing campaign that positions the station as an “antidote” to the recession. The £500,000 poster campaign, created by WARL, will run through the summer on Clear Channel sites and consist of six-sheet posters running nationally and digital 48-sheet sites throughout London. The activity, which will feature […]

Campaign warns against tombstoning

Marketing Week

Folio Creative Communication has produced a campaign on behalf of the Maritime and Coastguard Agency (MCA) to highlight the dangers of ‘tombstoning’. Tombstoning is the practice of jumping from cliffs and structures into often dangerous waters and has seen deaths and injuries amongst young people in recent years. The campaign will see posters and stickers […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now