TV Travel Shop to devote a weeks programming per sector
TV Travel Shop, the holiday satellite and cable channel, will devote a full week’s programming to one travel sector for the first time. The Great Cruise Sale Away begins on April 26.
TV Travel Shop, the holiday satellite and cable channel, will devote a full week’s programming to one travel sector for the first time. The Great Cruise Sale Away begins on April 26.
Publicis has resigned the £3m Ferrero Roche account after landing Cadbury’s £30m global creative account.
Thorpe Park, owned by the Tussauds Group, is looking for a headline sponsor for its new thrill ride, Nemesis Inferno. Nemesis Inferno is a suspended roller-coaster ride in which passengers will travel with their legs dangling and feet free. It is themed as a ride through a volcano and reaches a top speed of 77km […]
VisitBritain, has appointed Michael Bedingfield as its first marketing director for England. VisitBritain is the new body created from the merger of the British Tourist Authority and English Tourism Council to promote British tourism at home and abroad. England has not had a body with a remit to promote the country domestically since the English […]
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.