TV Travel Shop, the holiday satellite and cable channel, will devote a full week’s programming to one travel sector for the first time. The Great Cruise Sale Away begins on April 26.
Publicis has resigned the Â£3m Ferrero Roche account after landing Cadbury’s Â£30m global creative account.
Thorpe Park, owned by the Tussauds Group, is looking for a headline sponsor for its new thrill ride, Nemesis Inferno. Nemesis Inferno is a suspended roller-coaster ride in which passengers will travel with their legs dangling and feet free. It is themed as a ride through a volcano and reaches a top speed of 77km […]
VisitBritain, has appointed Michael Bedingfield as its first marketing director for England. VisitBritain is the new body created from the merger of the British Tourist Authority and English Tourism Council to promote British tourism at home and abroad. England has not had a body with a remit to promote the country domestically since the English […]
Procter & Gamble promises to maintain its investment in “brands that are winning” following the departure of CEO David Taylor, who credits innovation and superior brand communications for driving a 7% boost to net sales.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From helping employees avoid burnout to Diageo hailing marketing a “big driver” of the company’s performance, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Diageo’s focus on marketing effectiveness paying off to EasyGroup adding yet more brands to its stable, catch up on this week’s biggest marketing news.
Machine learning technology will power a revolution in advertising targeting and measurement that will allow brands to reach audiences while respecting privacy.