Twentieth Century Fox elevates marketer Cameron Saunders to MD

Film company Twentieth Century Fox has promoted former marketing director Cameron Saunders to the position of UK managing director.

He will take overall responsibility for all aspects of the cinema distributor’s operations and replaces Ian George. The latter is now vice president of international marketing at Paramount.

Saunders is a former head of marketing for digital channels at Channel 4 and a former planning director at advertising agency WCRS. He joined Fox in February 2009.

Recent campaigns he has developed include marketing activity for The A Team and Wall Street: Money Never Sleeps.

The company will appoint a new marketing director in due course, according to a spokesperson.

Forthcoming titles on Fox’s schedule include The Chronicles of Narnia: Voyage of the Dawntreader and Gulliver’s Travels starring Jack Black.

Read Saunders’ insights on brands that have displayed smart marketing strategies here.


Focus on the inside job to gain respect

Mark Choueke

In promoting the function and discipline of marketing as a driver of growth and a valuable link between a business and its customers, we can’t live in a bubble. A theme that I see emerging from our content is the need for marketing to link effectively with every other part of the business and use […]


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