He will take overall responsibility for all aspects of the cinema distributor’s operations and replaces Ian George. The latter is now vice president of international marketing at Paramount.
Saunders is a former head of marketing for digital channels at Channel 4 and a former planning director at advertising agency WCRS. He joined Fox in February 2009.
Recent campaigns he has developed include marketing activity for The A Team and Wall Street: Money Never Sleeps.
The company will appoint a new marketing director in due course, according to a spokesperson.
Forthcoming titles on Fox’s schedule include The Chronicles of Narnia: Voyage of the Dawntreader and Gulliver’s Travels starring Jack Black.
Read Saunders’ insights on brands that have displayed smart marketing strategies here.