Twiddle your knobs for the rubber waveband

You have to be careful when launching a new radio station, and even more so when it comes to those all important invitations for a launch party.Viva Radio, which went on air last week, is a case in point. The invitation pack included a condom – quite why, the Diary will leave to your imagination.

The invite was swiftly followed by a separate disclaimer from Richard Wheatly, chief operating officer at parent company Golden Rose Communications, saying that Viva could not take responsibility for anything that might occur as a result of using the condom.Hopefully, Viva will not have to issue any disclaimers when listeners start to tune in to the station.

– We have been asked to point out the answer for Round 5 of Spot The Race was the Vodafone Derby Stakes, one mile, four furlongs.


Real skill is training your staff

Marketing Week

The industry is maturing, and therefore agencies have got to invest in the future of the business. This involves spending time, effort and money before it’s too late to train newcomers as well as existing employees to give them on the range of skills and disciplines needed in sales promotion. Agencies must see this as […]

NEWS round-up

Marketing Week

Driveline Europe has launched Ferry Choices, its first ever ferry-related incentive product, in association with P&O European Ferries. The scheme offers consumers a range of benefits such as year-round discounts of up to 50 per cent on the price of ferry tickets and up to eight nights free accommodation at European hotels and chateaux. Bodum, […]

Interfocus wins Murphy Richards job

Marketing Week

Interfocus, the below-the-line agency, has won 1.3m work for a TV campaign for the Morphy Richards Group, pushing aside its existing agency Kelly Weedon Shute. KWS has worked on sales promotion since it was appointed last year, but the new brief includes work on two TV ads for vacuum cleaners – one for the summer […]


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