Twilight star Ashley Greene to front DKNY ads

Twilight star Ashley Greene, who plays Alice Cullen in the vampire movies, is to be the face of DKNY.

/f/a/q/AliceTwilight.jpg

Greene, currently starring in the fourth and latest instalment of the film franchise “Breaking Dawn”, will appear in global advertising campaigns for Donna Karan sub brands DKNY and DKNY Jeans. The first will run next spring.

She will also be ambassador for both brands.

Patti Cohen, Donna Karan International’s executive vice president for global marketing and communications, says Greene’s “energy, spirit and eclectic” style fits with DKNY’s values.

She adds: “She is on the forefront of what it means to connect with a global fan base through social media, a focus that is aligned with our digital and new media initiatives.”

The Twilight saga is one of the most successful movie franchises of the past decade. The latest film is said to have earned $139.5m (£89m) in its opening weekend at the US box office.

engageawardsweb

Has your retail strategy delivered above and beyond expectations? Enter the Marketing Week Engage Awards 2012. Click here for details.

Recommended

Luxury sector uses affiliate marketing

Webops Temp

It is interesting to note that brand equity still commands consumer attention, with savvy shoppers no longer seeing the lowest price tag as a definition of value for money (MW 3 November). This trend is echoed across the LinkShare network, which has seen a growing number of luxury brands running successful affiliate marketing programmes. These […]

Comments

    Leave a comment