Twitter at 10: The most impactful campaigns of the last decade
From the Ice Bucket Challenge to This Girl Can, we take a look at some of the most impactful campaigns on Twitter over the last decade.
‘Brands are creating bland marketing by failing to serve the individual needs of mums’
Steve HemsleyNew research by Mumsnet has found 66 identities that mums relate to, including many not often recognised by brands, painting a picture of a vast and varied group whose particular needs marketers rarely make an effort to serve.
Four trends that will shape media in 2016
Mindi ChahalAs social media becomes more about value than volume and brands increasingly look to link online and offline channels through live events, Marketing Week outlines the media topics that will define 2016.
TfL: ‘The outdoor industry needs to move from selling space on a wall to selling an audience’
Sarah VizardTransport for London (TfL) hopes its new £1.1bn advertising deal with Exterion can prove a catalyst to transform the ‘outdated’ outdoor advertising market and offer brands new opportunities to engage with its audience.
All change: The complex route ahead for automotive branding
Matthew ValentineAs car makers shift their focus from selling cars to providing mobility their brands are changing accordingly.
Public Health England marketing director to leave after 13 years
Molly FlemingSheila Mitchell has been behind initiatives including Change4Life and Every Mind Matters but is leaving to work as a consultant to government
Kimberly-Clark ‘solidifies’ marketing investment as Huggies embarks on a new strategy
Molly FlemingHuggies is launching a two-part strategy to appeal to a wider range of ages and increase penetration, as its owner Kimberly-Clark commits to investing in and growing its brands despite the pandemic.
Why KFC created ‘brand love’ on Instagram Live, even while stores were closed
Sean HargaveA celebrity influencer cook-off series empowered KFC to tap into the rise in social media usage and challenges between friends during lockdown, to reinforce its brand and avoid going silent.