New research by Mumsnet has found 66 identities that mums relate to, including many not often recognised by brands, painting a picture of a vast and varied group whose particular needs marketers rarely make an effort to serve.
As social media becomes more about value than volume and brands increasingly look to link online and offline channels through live events, Marketing Week outlines the media topics that will define 2016.
Transport for London (TfL) hopes its new £1.1bn advertising deal with Exterion can prove a catalyst to transform the ‘outdated’ outdoor advertising market and offer brands new opportunities to engage with its audience.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the marketing community rallying to support those who have lost their jobs to Domino’s bringing digital under marketing’s remit, it’s been a busy week. Here is my take.
Changing its name and launching a new website presented Refinitiv with a tough SEO challenge, but after generating 20 million links in one year, it was a challenge the brand met head on.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.