How the site is pivoting from a social network to an interest network
Twitter says it is now focused on making its live streaming service Periscope a compelling feature for advertisers as its user growth stalled for the first time at the end of 2015.
Twitter has hired former American Express marketer Leslie Berland as its first CMO as the social media site looks to boost user growth by better telling the story behind its product and why people should be using it.
In the context of Covid and the wider change happening in the world over the past 12 months, Adidas’s head of global marketing believes the ‘Impossible Is Nothing’ message is even more critical as it shares untold stories of sports culture.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Covid has forced an overhaul of research tools and approaches, making them quicker, more accessible and more focused on both long- and short-term KPIs.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the downside of focusing on ROI to Tesco’s assertion that marketing is “mission critical”, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.