Twitter says it is now focused on making its live streaming service Periscope a compelling feature for advertisers as its user growth stalled for the first time at the end of 2015.
Twitter has outlined a controversial update to its timeline, which will stray away from the usual chronological order system, by insisting the changes will only benefit brands.
Twitter has hired former American Express marketer Leslie Berland as its first CMO as the social media site looks to boost user growth by better telling the story behind its product and why people should be using it.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the success of Pets at Home’s micro-targeting efforts to the development of Britvic’s “centre of excellence”, it’s been a busy week. Here is my take.
With a series of strategic ‘flips’ Toyota Yaris was able to attract new audiences and shift perceptions of the brand.
Unilever says in 54 out of 75 markets where it tracks staff attitudes, sustainability comes out as the top reason for joining the company.
Describing time as the most precious commodity in a startup, Wood explains how being disciplined and taking inspiration from outside ensures Ufurnish does not skip a beat.