Twitter says it is now focused on making its live streaming service Periscope a compelling feature for advertisers as its user growth stalled for the first time at the end of 2015.
Twitter has outlined a controversial update to its timeline, which will stray away from the usual chronological order system, by insisting the changes will only benefit brands.
Twitter has hired former American Express marketer Leslie Berland as its first CMO as the social media site looks to boost user growth by better telling the story behind its product and why people should be using it.
Marketing Week reveals the top 10 marketers in media and telecoms, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From revealing the Top 100 most effective marketers to gaining lessons from brands undergoing an IPO, it’s been a busy week. Here is my take.
The high street retailer is introducing an advertising offering for brands, spanning campaign planning, creative development and measurement, a move CMO Pete Markey describes as “central” to the Boots marketing strategy.
Marketing Week reveals the top 10 marketers in general retail, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.