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Ruth Mortimer

Turn a crisis into an opportunity

Ruth Mortimer

“The fat man of Europe” is how the UK has been described by the Academy of the Medical Royal Colleges (AMRC) which represents more than 200,000 doctors. Apparently we are about to see “generation after generation falling victim to obesity-related illnesses and death” if the food and drink industry isn’t quick to change its marketing activity.

Martin Riley on… Nurturing talent and brand equity

Josie Allchin

Also in this story Pernod Ricard goes premium (cover story) Q&A: Martin Riley talks data collection and social media Timeline: Pernod Ricard A day with Martin Riley: my last 24 hours Marketer2marketer: Lenovo’s Ajay Kaul and Coca-Cola GB’s Zoe Howorth quiz Martin Riley Nurturing talent We have a traditional château called Château Ricard in the […]

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