Twitter blocks third-party ad services

Twitter plans to block third-party ad sales platforms as it looks to boost its own Promoted Tweet programme.

In a blog post, the micro-blogging site said it would stop companies such as TweetUp or Magpie from running ad programmes because they detract from the user experience.

Dick Costolo, Twitter COO, said, “Why are we prohibiting these kinds of ads? First, third-party ad networks aren’t necessarily looking to preserve the unique user experience Twitter has created. They may optimise for either market share or short-term revenue at the expense of the long-term health of the Twitter platform.”

Twitter said a second reason for banning third-parties is so it can focus on its own model and innovate the best ad model for its users.

It launched its commercial model in April when it unveiled details of the Promoted Tweets programme, which will allow brands to feature updates within users’ search results and news feeds (nma.co.uk 13 April 2010).

This story first appeared on newmediaage.co.uk

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