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KatyPerryPopchips-Campaign-2013_304

Popchips ramps up push for UK snackers

Seb Joseph

Popchips, the natural crisp brand, is readying a social media push in partnership with pop star Katy Perry and boosting investment in product innovation as it steps up efforts to convince UK consumers it is a nutritious alternative to rival snack brands.

Trop50

PepsiCo aims for Trop50 to be market leader

Lara O'Reilly

PepsiCo is bidding for its recently launched Trop50 brand to replicate its US success in the UK to become the market leading low calorie juice brand in the territory, overtaking the likes of Welch’s, Ocean Spray and and Campbell’s V8.

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