Twitter is now able to censor posts on a country-by-country basis, instead of blocking them across the entire network, stirring concerns over freedom of speech with dissenting users of the service planning a one-day boycott. See full article here.
A prominent member of the board which oversees the sustainability efforts for the 2012 London Olympics has quit in protest of Dow Chemical’s sponsorship links to this year’s Games.
Ryvita and LowLow, the Kerry Foods cheese range, are to launch an experiential campaign in partnership with Tesco, as both brands look to amplify their messaging by tapping into each other’s health-conscious demographics.
CMOs must go beyond marketing and put more focus on strategy and management to be “business leaders” and drive business direction, according to Forrester’s “The Evolved CMO” report.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Corona buying an island to Primark appointing its first chief customer officer, it’s been a busy week. Here is my take.
Intel feels “bullish” about its future, CMO Karen Walker says, as it invests behind its brand to support its “massive growth trajectory”.
If brands really want to empower women they need to ride the ‘fempowerment’ wave with intention, not simply jump on the bandwagon.
Diet Coke is keen to emphasise its connection to fashion as it turns 40, with its Kate Moss partnerships designed to engage “loyal fans” and build equity in the brand.