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How a digital focus will help ESPN prove it is a worthy UK contender

Lucy Handley

ESPN International’s head of digital media Tom Gleeson and ad sales chief Alan Fagan present the sports broadcaster’s plans for gaining ground in the UK against major players Sky and the BBC, and using interactive elements to up the stakes. MW: Tom Gleeson, as vice-president of digital media for ESPN International, you look after the […]

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Take advantage of the mobile movement

Marketing Week

SPONSORED FEATURE Ian Carrington Google mobile advertising sales director At Google we’ve been researching the ’mobile movement’ in the UK and we’re seeing smartphone use continuing to soar. Here are the latest facts from our research: 44% of us go to bed with our phones within arm’s reach, 65% use our smartphones to kill time […]

The Secret Marketer suffers an IT meltdown

David Coveney

We are in the midst of an IT meltdown. Our IT supplier’s vision is to make the world run better. A bold statement but one that couldn’t be further from the truth based on our recent operational performance. We are falling apart, collapsing under the strain of a major IT upgrade that is proving barely […]

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