Twitter expands Promoted Tweets ad service and launches analytics tool
Twitter has announced that Promoted Tweets will be visible in the timeline of people who don’t follow a brand, read the full story here
Twitter has announced that Promoted Tweets will be visible in the timeline of people who don’t follow a brand, read the full story here
ESPN International’s head of digital media Tom Gleeson and ad sales chief Alan Fagan present the sports broadcaster’s plans for gaining ground in the UK against major players Sky and the BBC, and using interactive elements to up the stakes. MW: Tom Gleeson, as vice-president of digital media for ESPN International, you look after the […]
SPONSORED FEATURE Ian Carrington Google mobile advertising sales director At Google we’ve been researching the ’mobile movement’ in the UK and we’re seeing smartphone use continuing to soar. Here are the latest facts from our research: 44% of us go to bed with our phones within arm’s reach, 65% use our smartphones to kill time […]
We are in the midst of an IT meltdown. Our IT supplier’s vision is to make the world run better. A bold statement but one that couldn’t be further from the truth based on our recent operational performance. We are falling apart, collapsing under the strain of a major IT upgrade that is proving barely […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?