Twitter helps small businesses

More than 6,000 small UK businesses are using Twitter every day to save on marketing costs and to keep in touch with customers, found a survey by O2.

The survey by the phone operator found 17% of small businesses are using the micro-blogging site with more than one quarter (28%) signing up in the past four weeks.

Nearly two-thirds (62%) cited cost cutting as one of the greatest benefits and 16% said they have saved up to £5,000 in marketing and recruitment costs since using the service.

Other statistics found 74% are using Twitter to market and promote their business and 42% are tweeting to stay in touch with customers and suppliers.

Simon Devonshire, head of Small Business Marketing at O2, said, “The way small businesses are using Twitter is a great example of how the community is embracing new technologies in order to adapt and survive in the current economic climate.

“The increase in small businesses using converged devices such as the iPhone and BlackBerry smartphones combined with the simplicity of Twitter represents a fantastic opportunity for businesses to further raise their profiles and increase efficiency.”

The site attracts between 4m and 6m people.

This story first appeared on newmediaage.co.uk

Recommended

Reebok appoints DDB to handle advertising

Marketing Week

Sportswear brand Reebok International has appointed DDB Worldwide as its lead creative agency. The appointment was overseen by head of global brand marketing Rich Prenderville and the Account moves from Dentsu’s McGarry Bowen. Omnicom’s DDB will service the business from three hubs: Berlin, Chicago and Hong Kong and Amir Kassaei, Executive Creative Director of DDB […]

Citroen to launch C3 Picasso DM campaign

Marketing Week

French car brand Citroen is launching a direct mail campaign in a bid to persuade existing customers to upgrade to its new C3 Picasso model. The Picasso is being launched this month via various initiatives, including sponsorship of this weekend’s horse racing event the Cheltenham Festival. The Kitcatt Nohr Alexander Shaw created campaign focuses on […]

Comments

    Leave a comment