Twitter helps small businesses

More than 6,000 small UK businesses are using Twitter every day to save on marketing costs and to keep in touch with customers, found a survey by O2.

The survey by the phone operator found 17% of small businesses are using the micro-blogging site with more than one quarter (28%) signing up in the past four weeks.

Nearly two-thirds (62%) cited cost cutting as one of the greatest benefits and 16% said they have saved up to £5,000 in marketing and recruitment costs since using the service.

Other statistics found 74% are using Twitter to market and promote their business and 42% are tweeting to stay in touch with customers and suppliers.

Simon Devonshire, head of Small Business Marketing at O2, said, “The way small businesses are using Twitter is a great example of how the community is embracing new technologies in order to adapt and survive in the current economic climate.

“The increase in small businesses using converged devices such as the iPhone and BlackBerry smartphones combined with the simplicity of Twitter represents a fantastic opportunity for businesses to further raise their profiles and increase efficiency.”

The site attracts between 4m and 6m people.

This story first appeared on


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