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Mark Ritson: Yoga pants fury shows one brand doesn’t fit all

Mark Ritson

The latest big branding crisis has erupted in the US and this time the culprit is a surprising one. Yoga brand Lululemon might seem an unlikely target for criticisms of body fascism but that’s exactly what happened last week when co-founder Chip Wilson appeared on Bloomberg TV’s Street Smart programme with wife and fellow co-founder Shannon.

Christmas shopping

Christmas ads: The good, the bad and the bizarre

Sarah Vizard

It may still be six weeks until Christmas, but that hasn’t stopped high street retailers, supermarkets and food and drink brands going on the festive attack, launching campaigns making sure we spend our hard-earned money with them this Christmas. Sales will be the ultimate test of how successful these campaigns are. In the meantime, we take an unscientific look at the winners, losers and downright bizarre.

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