Twitter has rolled out a major revamp including enhanced profile pages for brands and new tools to help users discover content more easily. Read full article here.
Have you delivered an innovative and effective digital strategy this year? Then enter the digital category in the Marketing Week Engage Awards 2012 by clicking here.
HSBC has been hit by a £10.5m fine, the largest ever for mis-selling retail products, after the City watchdog found it guilty of providing bad investment advice to pensioners in care homes.
Two Christmas parties down, another four to go. And that’s just the work ones. My party stamina level is good so far but it is fair to say that my recovery times are getting longer. I may have earned very little as an assistant brand manager but what I did earn I could spend by […]
Irene Rosenfeld, current chairman and CEO of Kraft Foods, will head up the global snacks division of the company after it splits in to two organisations next year.
Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.
Nationwide’s ad being banned for misleading customers over store closures has left more than a third of consumers feeling more negatively towards the brand.
We arm you with all the numbers you need to tackle the week ahead.
Deborah Dolce has been with TJX Europe, best known for owner TK Maxx, for 30 years and joined as the ‘off-price’ fashion store launched in the UK. She praises culture and curiosity as being key to her longevity at the business.