Aamir Ahmad, managing director, furniture designer and data guru at interiors chain Dwell, explains how the firm’s focus on maintaining a single customer view has been key to its growth. MW: You are the managing director at Dwell but you also built the brand’s data systems and even design products. Can you explain? Aamir Ahmad […]
Groupon traffic has fallen, according to analysis by search and social agency iCrossing, as it fails to stay relevant against increasing competition. Read the article here. This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
Catch up on all the marketing news this week including dating app Hinge’s first international marketing campaign, Nationwide’s use of comedy to get Britain saving and the first rulings on the ad regulator’s gender stereotyping rules.