Twitter rolls out first UK ad with Sky as first advertiser
This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
Aamir Ahmad, managing director, furniture designer and data guru at interiors chain Dwell, explains how the firm’s focus on maintaining a single customer view has been key to its growth. MW: You are the managing director at Dwell but you also built the brand’s data systems and even design products. Can you explain? Aamir Ahmad […]
Premier Foods plans to increase focus on developing its Lyons cake brand to return it to growth after recent focus on the Mr Kipling brand.
Groupon traffic has fallen, according to analysis by search and social agency iCrossing, as it fails to stay relevant against increasing competition. Read the article here. This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.