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The weird and wonderful world of Valentine’s marketing

Josie Allchin

Maybe love is more evidently in the air this year or recession hit brands are trying anything to boost sales, but this Valentine’s Day appears to have inspired brands like never before with a plethora of Cupid-fuelled innovations being foisted on a love-struck nation. Here, Marketing Week picks out some of the quirkiest. We will let you decide best and worst.

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