Twitter signs up Rockstar Games and Xbox to Promoted Accounts

Twitter has begun rolling out its Promoted Accounts product with Grand Theft Auto creators Rockstar Games and Microsoft’s Xbox among the first brands to sign up.

The social networking site announced the launch of the new advertising tool last week.

Promoted Accounts allows companies to pay to have a brand featured in the list of suggested accounts to follow when people visit the site.

Twitter said in a blog post this week that it was initially launching Promoted Account with just a “handful of companies.”

In a Twitter blog post the site showed an example of how Promoted Accounts would look for Xbox.

Last month Twitter director of sales at Twitter, Amandy Levy, commented at a conference in London that the company were mindful not to change the Twitter “experience” with its new advertising tools, adding it hoped they would “enhance the communication that’s already happening on Twitter.”

The rollout of Promoted Accounts comes at the same time as chief operating officer Dick Costolo has been promoted to chief executive officer replacing Twitter co-founder Evan Williams, who will now focus on product strategy.

Costolo has been key to the social networking site’s increased commercial activities, including the roll out of Promoted Tweets and Promoted Trends.

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