Four ways that Twitter is tackling brand safety
Marketing Week PartnerThe social media environment can become a safer space for both brands and consumers when people feel secure and confident enough to share their voice.
The founder model works, even if Jack Dorsey didn’t for Twitter
Mark RitsonDorsey’s contention that founder-led businesses are overhyped doesn’t hold water. The right founder offers huge marketing advantage – that just wasn’t him.
Why Twitter’s ‘next big ideas’ will be user-generated
Lucy TesserasTwitter has always relied heavily on users when it comes to innovation, but its recently launched prototype app will play a fundamental role in helping the brand stay ahead of consumer demand.
Twitter CEO promises overhaul of ‘clunky’ ad offering
Sarah VizardTwitter’s boss Jack Dorsey admits the platform hasn’t done enough to differentiate its ad product or prove to advertisers that it works.
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‘Give marketers flexibility and you’ll see a productivity boost’
Rachel GeeWith commuting length and working hours at an all time high, and sick days hitting a low, experts have their say on how leaders can introduce a healthy work-life balance to increase productivity.
Can Twitter turn its ‘influence and impact’ into ad revenues?
Rachel GeeTwitter is looking to “reset and focus on its strengths” in 2017 as it attempts to turn its growing influence and user numbers into revenues.
England’s Euro 2016 defeat most tweeted TV moment of the year
Charlotte RogersIn a year of almost 100 million TV-related tweets, England’s loss to Iceland in the UEFA European Championship was the most tweeted about programme of 2016.
Twitter cuts marketing jobs as it ups focus on personalisation
Leonie RoderickTwitter’s sales and marketing divisions are taking the hit for the job losses, as it looks to become “more efficient” and profitable in 2017.
How Twitter’s advertising is moving beyond 140 characters
Rachel GeeTwitter is looking to boost its appeal to brands by introducing interactive advertising and high quality live video content.
Twitter’s Jack Dorsey on how he will return it to growth and why CEOs should use the site
Sarah VizardIn a wide-ranging interview with WPP boss Sir Martin Sorrell, Twitter’s CEO Jack Dorsey explained the challenges it currently faces, priorities for the future and why Sorrell should emulate Tesla’s Elon Musk and join Twitter.
Twitter signs up Warner Bros for UK ‘promoted stickers’ launch
Rachel GeeTwitter has introduced its promoted stickers to the UK for the first time but does the tool have what it takes to tempt brands?
5 things that mattered this week
Leonie RoderickFrom Twitter kicking off a new campaign to lure in users and battle falling revenues to McDonald’s using Pokémon Go to boost the business, it has been a busy week in the world of marketing. Here are the five things you need to know.
BT Sport vs Sky: The battle of the football broadcasters
Rachel GeeBoth BT Sport and Sky are launching multimillion pound marketing campaigns featuring high profile players, including David Beckham and Gareth Bale, as they aim to convince consumers they should be the sports broadcaster of choice, ahead of the new Premier League season.
Do marketers still want what Twitter is selling?
Rachel GeeTwitter is “losing its oopmph” among marketers, failing to attract enough advertisers, amid growing competition for social media budgets from Snapchat, Instagram and Facebook.
Twitter’s new CMO kicks off marketing push to lure new users
Sarah VizardA series of videos and digital ads will aim to challenge idea that members are “supposed to tweet everyday” and instead show how Twitter is a platform for everyday news, events and interests.