Twitter has always relied heavily on users when it comes to innovation, but its recently launched prototype app will play a fundamental role in helping the brand stay ahead of consumer demand.
Twitter’s boss Jack Dorsey admits the platform hasn’t done enough to differentiate its ad product or prove to advertisers that it works.
With commuting length and working hours at an all time high, and sick days hitting a low, experts have their say on how leaders can introduce a healthy work-life balance to increase productivity.
Twitter is looking to “reset and focus on its strengths” in 2017 as it attempts to turn its growing influence and user numbers into revenues.
In a year of almost 100 million TV-related tweets, England’s loss to Iceland in the UEFA European Championship was the most tweeted about programme of 2016.
Twitter’s sales and marketing divisions are taking the hit for the job losses, as it looks to become “more efficient” and profitable in 2017.
Twitter is looking to boost its appeal to brands by introducing interactive advertising and high quality live video content.
In a wide-ranging interview with WPP boss Sir Martin Sorrell, Twitter’s CEO Jack Dorsey explained the challenges it currently faces, priorities for the future and why Sorrell should emulate Tesla’s Elon Musk and join Twitter.
Twitter has introduced its promoted stickers to the UK for the first time but does the tool have what it takes to tempt brands?
From Twitter kicking off a new campaign to lure in users and battle falling revenues to McDonald’s using Pokémon Go to boost the business, it has been a busy week in the world of marketing. Here are the five things you need to know.
Both BT Sport and Sky are launching multimillion pound marketing campaigns featuring high profile players, including David Beckham and Gareth Bale, as they aim to convince consumers they should be the sports broadcaster of choice, ahead of the new Premier League season.
Twitter is “losing its oopmph” among marketers, failing to attract enough advertisers, amid growing competition for social media budgets from Snapchat, Instagram and Facebook.
A series of videos and digital ads will aim to challenge idea that members are “supposed to tweet everyday” and instead show how Twitter is a platform for everyday news, events and interests.
Twitter has introduced a new lower standard for the viewability of digital ads on its platform following requests from advertisers. The move comes despite widespread industry calls for 100% viewability and raises questions over it is really as effective as some marketers think.
As it continues its push into live sport, Twitter has announced that Budweiser has agreed a deal with ITV Sport to sponsor its exclusive Euro 2016 highlights on the social media platform throughout the month-long tournament.