There is a perfect pricing case study in the way the new Twitter CEO, Elon Musk, communicated his proposed fee for a ‘blue tick’ on the platform – just do the exact opposite of what he did.
Musk’s acquisition of Twitter comes as Meta, Google and Snap all report a slowdown in their advertising businesses, with demand waning due to the difficult macroeconomic environment.
From debates over transparency and moderation, to what he really means by “freedom of speech”, what does the Tesla CEO’s Twitter takeover mean for brands?
The social media environment can become a safer space for both brands and consumers when people feel secure and confident enough to share their voice.
Dorsey’s contention that founder-led businesses are overhyped doesn’t hold water. The right founder offers huge marketing advantage – that just wasn’t him.
Twitter has always relied heavily on users when it comes to innovation, but its recently launched prototype app will play a fundamental role in helping the brand stay ahead of consumer demand.
Twitter’s boss Jack Dorsey admits the platform hasn’t done enough to differentiate its ad product or prove to advertisers that it works.
With commuting length and working hours at an all time high, and sick days hitting a low, experts have their say on how leaders can introduce a healthy work-life balance to increase productivity.
Twitter is looking to “reset and focus on its strengths” in 2017 as it attempts to turn its growing influence and user numbers into revenues.
In a year of almost 100 million TV-related tweets, England’s loss to Iceland in the UEFA European Championship was the most tweeted about programme of 2016.
Twitter’s sales and marketing divisions are taking the hit for the job losses, as it looks to become “more efficient” and profitable in 2017.
Twitter is looking to boost its appeal to brands by introducing interactive advertising and high quality live video content.
In a wide-ranging interview with WPP boss Sir Martin Sorrell, Twitter’s CEO Jack Dorsey explained the challenges it currently faces, priorities for the future and why Sorrell should emulate Tesla’s Elon Musk and join Twitter.
Twitter has introduced its promoted stickers to the UK for the first time but does the tool have what it takes to tempt brands?
From Twitter kicking off a new campaign to lure in users and battle falling revenues to McDonald’s using Pokémon Go to boost the business, it has been a busy week in the world of marketing. Here are the five things you need to know.