Twitter’s head marketer Pam Kramer exits

Twitter’s head marketer Pam Kramer is said to be leaving the company after just three months in the role.

Twitter

The reports come less than a week after vice president of communications Sean Garrett tweeted to announce his exit from the company.

Kramer, who joined from stock trading platform e-trade to become Twitter’s vice president of consumer marketing, was charged with making the social network more appealing to “mainstream” consumers as it looks to grow a broader base of advertisers.

Garrett and Kramer were both responsible for appointing Twitter’s first PR agency, Edelman, for a short-term project.

The company is forecast to generate almost $140m (£88m) in global ad revenue in 2011, up 210% year on year, according eMarketer. Sky became Twitter’s first UK advertiser in September.

Twitter declined to comment about Kramer’s exit.

Recommended

/w/i/f/1_1_stephen_elop.jpg

Who’s who at Nokia

Josie Allchin

Click here to read the cover feature – an exclusive look at the secrets behind Nokia’s “marketing revolution” Nokia’s UK head of brand and campaign, Adam Johnson, explains the thought behind the brand’s new youth focus Read about how Charmaine Eggbury, senior vice-president of marketing and marketplace activation, is a champion of talent development and […]

Knowledge Bank

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now