The Twitter founder is no Steve Jobs, and if he returns to replace Dick Costolo as CEO permanently, he’s unlikely to supply the clear strategy the social network needs to improve its lacklustre profits.
Twitter excited about video, P&G and Dell talked creativity while Coca-Cola discussed why brands only do well by doing good.
Procter & Gamble has credited diversity with helping it come up with high-profile and successful campaigns such as ‘Like a Girl’ and Pantene’s ‘Shine Strong’.
From 10 years of Mark Ritson to case studies in effectiveness, the Marketoonist on employing humour in ads to the inside track on Tesco and Patagonia’s brand strategy, here are some of the highlights of Marketing Week at the Festival of Marketing.
Helm will work across six countries and multiple brands to help HomeServe in its aim to become the most trusted provider of home repairs and improvements.
While any mass return to offices nationwide has been put firmly on the backburner, Giffgaff has much to learn from the phased approach it adopted to getting some employees back to their desks over the summer.
Confident brand safety will not be an issue on its platform, Reddit is branching out to the UK in a bid to serve its second biggest market.