The Twitter founder is no Steve Jobs, and if he returns to replace Dick Costolo as CEO permanently, he’s unlikely to supply the clear strategy the social network needs to improve its lacklustre profits.
Twitter excited about video, P&G and Dell talked creativity while Coca-Cola discussed why brands only do well by doing good.
Procter & Gamble has credited diversity with helping it come up with high-profile and successful campaigns such as ‘Like a Girl’ and Pantene’s ‘Shine Strong’.
As Nina Bibby unveils her last major campaign for O2 after eight years heading up marketing, she says her team’s ability to drive commercial growth while delivering for customers is one of her proudest achievements.
In Mental Health Week, it’s a good time to highlight your brand’s efforts to protect staff wellbeing, but you need to spend the rest of the year putting them into practice.
The former agency boss replaces Jude Bridge at the helm of the marketing consultancy.
Currys is by far the superior brand of the four merging businesses, but a number of challenges lie ahead for the electrical goods retailer.