The Twitter founder is no Steve Jobs, and if he returns to replace Dick Costolo as CEO permanently, he’s unlikely to supply the clear strategy the social network needs to improve its lacklustre profits.
Twitter excited about video, P&G and Dell talked creativity while Coca-Cola discussed why brands only do well by doing good.
Procter & Gamble has credited diversity with helping it come up with high-profile and successful campaigns such as ‘Like a Girl’ and Pantene’s ‘Shine Strong’.
Few brands are growing their marketing teams, and all-female functions are rarer still. While PatPat’s lead marketer Ranu Coleman didn’t intend for it to be an all-female team, there have been some unexpected benefits.
Media buying is trending towards hyper-personalisation, but sometimes broader targeting through high-quality media will reach more potential customers.
As Mastercard marks 26 years partnering with the Brits, marketing boss Raja Rajamannar discusses consistency, sonic branding and why Generative AI requires serious thought.
In the third installment of our series looking at what it takes to build B2B brands effectively, marketing leaders from KPMG, Vodafone Business and EY share their thoughts on research and category entry points.