Two of Tesco’s most senior marketers have left the supermarket
Sherry Cramond, brand marketing director, and David Wood, managing director for health and wellbeing, have emerged as the latest senior figures to leave Tesco, with the supermarket giant continuing to shake up its marketing team.
Cramond had only been in her current role since September. She has had two stints at the supermarket, returning in September 2013 after a four-year tenure in Australia at Coles and Target. Previously, she was marketing and commercial director for Tesco’s then nascent telecoms offering.
Wood was only moved into the health and wellbeing division from his position of UK marketing director in June last year. He was charged with developing Tesco’s health and wellbeing offer, which includes online heath food shop NutriCentre and driving the retailer’s health-related food product development.
In a further twist, it has also emerged that Matt Atkinson, who was scheduled to leave Tesco earlier this year, is still at head office and providing interim support to the marketing team. Atkinson’s role of chief creative officer was axed in December after just six months. He was previously chief marketing officer.
The latest moves follow a December shakeup of the marketing function, which saw Robin Terrell take overall responsibility for marketing as head of customer.
The restructure was part of chief executive Dave Lewis’ attempts to address Tesco’s faltering performance, which has seen it lose sales and share due to ongoing pressure from the discounters. It is also exploring offloading Dunnhumby, the data company behind Clubcard, and has sold BlinkBox at a loss to reduce costs.
An unconfirmed report in The Sunday Telegraph in February said Tesco was preparing to cut thousands of jobs including head office positions and, this week, Patrick Cescau, who was the director closely involved in the replacement of the supermarket’s chief executive and chairman, became the latest senior figure to leave.
Over recent months, Tesco has started to show signs of a recoverly. Sales were up by 1.1% year on year, according to the latest quarterly figures from Kantar Worldpanel – its strongest performance in over 18 months.