Two-thirds of EU marketers considering leaving the UK because of Brexit

The vast majority of those working in the marketing and creative industries in the UK are also worried about the negative impact of Brexit on their jobs.

Brexit survey

Two-thirds of EU nationals living and working in the Britain in the marketing and creative industries are considering leaving the UK because of Brexit, according to a new survey conducted exclusively for Marketing Week’s parent company Centaur.

Some 31% of respondents, which include marketers, creatives and designers, say they will “definitely” or “probably” leave, while a further 31% are unsure whether they will stay or not. Just 38% say they will “definitely” or “probably” stay.

READ MORE: George Osborne warns the ad industry – ‘Make your voice heard over Brexit or your interests will be ignored’

The results seem to confirm the worst fears of the marketing industry that the vote to leave the EU could result in a talent exodus from the UK. The industry is hugely reliant on workers from across the EU, as well as globally, and maintaining access to that talent pool has been high on the agenda for agencies, companies and trade bodies such as the Advertising Association.

That is backed up by the issues that those working in the marketing and creative see as most important in any Brexit deal. Respondents were asked to rate the importance of these issues. A score of one indicates it is not very important, while a score of five is very important.

Free trade with the EU, the rights of citizens in the UK, the rights of UK citizens in the EU and visa-free travel to the EU were all deemed the most important with scores of between 4.5 and 4.3. Control of UK borders, primacy of UK courts, minimising the ‘Brexit bill’ and the primacy of Parliament were all deemed least important with scores of between 3.2 and 3.4.

Brexit survey

That marketers and creatives would be strongly supportive of a close relationship with the EU is not that surprising given that, according to the survey, 81% of them voted to remain in the EU, well ahead of the 48% that voted that way among the general public.

However, there is evidence of a deeper divide between those who voted remain and leave than among the wider UK population.

For example, the general population suggest they want closer ties with the EU post-Brexit than than respondents working in marketing and creative roles. Marketing and creative leavers are staunch supporters, with trade deals with non-EU countries, primacy of Parliament and primacy of UK courts all more important issues for them than for leavers among the general population.

On the remain side, 87% of marketing and creative remainers believe the UK should stay in the single market, compared to 65% of the general population, while 65% support a transition period, compared to 55% among the UK as a whole.

The marketing and creative industry is also keen to see the results overturned. Some 63% of respondents agree there “should be a second referendum”, compared to just 27% who disagree. And just 33% think “we just need to get on with Brexit”, with 53% disagreeing with that statement. However, the vast majority are resigned to Brexit happening despite this, with just 19% agreeing with the statement “I don’t think Brexit will happen”.

brexit survey

Part of the reason for wanting to reverse the result lies in the fact that the marketing and creative industries are already seeing a negative impact from Brexit. A net balance of 35% say Brexit has “already had a strong negative impact” on their job, while a net balance of 48% say the same about their company.

Respondents also see a no deal as catastrophic, with a net balance of 59% saying that would have a negative impact on their company and a net balance of 50% saying it would have a negative impact on their job.

brexit survey

Even if the government gets the deal it wants, a net balance of 15% still believe the impact would be negative on both their companies and their jobs.

The survey was carried out for Centaur by 2,000 readers of Marketing Week, Design Week and Creative Review in the period 20 November to 1 December 2017. It should be noted that was before the agreement between the UK government and the EU to move on to trade talks. Centaur also carried out the same survey with a nationally representative sample of the UK population for comparison.

Recommended

Comments

There are 3 comments at the moment, we would love to hear your opinion too.

  1. Alexandra Coventry 25 Jan 2018

    Headline is very misleading. Where are the 2/3rds? “Two-thirds of EU nationals living and working in the Britain in the marketing and creative industries are considering leaving the UK because of Brexit, according to a new survey conducted exclusively for Marketing Week’s parent company Centaur.

    Some 31% of respondents, which include marketers, creatives and designers, say they will “definitely” or “probably” leave, while a further 31% are unsure whether they will stay or not. Just 38% say they will “definitely” or “probably” stay.”
    I can only count a bit less than 1/3rd are saying that they will leave and the same number are not sure.

  2. Colin McRobb 27 Jan 2018

    I voted Remain.Why all the surveys when details of the final negotiations haven’t even been completed.The EU needs a good deal as much as us!!

  3. Richard Fullerton 15 Aug 2018

    So? This means more jobs for us Brits in the UK who find it very hard to get marketing roles because of the competition, it means increased salaries, and it means firms will have to invest in people and marketing training instead of hoovering up pre-trained talent abroad to save them the bother and cost. Why is MW suddenly obsessed with Brexit? Stick to Marketing!

Leave a comment

Close

Discover even more as a subscriber

This article is available for subscribers only.

Sign up now for your access-all-areas pass.

If you're an existing paid print subscriber find out how to get access here.

Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

With a subscription to Marketing Week Premium you will get full access to:

> World-renowned columnists

> Analysis & case studies

> Exclusive leading-edge insight

> Carefully curated reports & briefings from Econsultancy

> Plus, much more including a £300 discount for the Festival of Marketing

Subscribe now

Got a question?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here

Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

With a subscription to Marketing Week Premium you will get full access to:

> World-renowned columnists

> Analysis & case studies

> Exclusive leading-edge insight

> Carefully curated reports & briefings from Econsultancy

> Plus, much more including a £300 discount for the Festival of Marketing

Subscribe now