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Viewpoint: Honda: Martin Moll, marketing director

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Let’s make sure marketing is seen as an investment and not a cost

Russell Parsons

There is reason to be cheerful in the latest Bellwether report, which assesses the mood of senior marketers each quarter, but also cause for concern. Marketers should not be blind to the immediate risks presented by the teetering UK economy, or completely shackled by them. Budgets were set higher in the third quarter, Bellwether found. […]

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