Find out why advertisers are demanding more data for TV, click here For a viewpoint with Santander’s director of brand and communications, click here For a viewpoint with Moneysupermarket’s director of consumer marketing, click here For a viewpoint with eHarmony’s UK country manager, click here Every marketer’s dream is to understand who their customer is […]
RIM founder and CEO Mike Lazaridis has apologised over this week’s BlackBerry blackout in a video statement released today, but was unable to say when full service levels will resume. Read the full story here.
There is reason to be cheerful in the latest Bellwether report, which assesses the mood of senior marketers each quarter, but also cause for concern. Marketers should not be blind to the immediate risks presented by the teetering UK economy, or completely shackled by them. Budgets were set higher in the third quarter, Bellwether found. […]
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.