Two Travelodge marketing positions hang in balance
Travelodge, the budget hotel chain, is understood to be considering cutting a number of jobs, including members of its marketing team. It is hoped the cuts will save £2m that could support the brand’s expansion plans.
Travelodge is axing 12 roles in the UK and this is expected to include its brand marketing team as well as departments such as finance, operations, and international and development.
The company confirms that two marketing roles are at risk of redundancy but would not reveal further details.
Its marketing team currently includes brand and product development manager Sarah Martin, senior marketing manager Stephen Welham and a two-strong brand marketing team.
Greg Dawson, director of communications for Travelodge, says: “We cannot say which specific roles are at risk as we are in the middle of a consultation programme, which will last until the end of November.”
The redundancies could provide Travelodge with an additional £2m that will be used to capitalise on current market conditions. It aims to use the funds to launch a “prolonged and aggressive price war on the increasingly vulnerable mid-market sector”.
Earlier this year, marketing director Daniel Heale left the budget hotel chain after less than six months in the post. Since then, Travelodge has scrapped the role of top marketer and the post’s responsibilities have been taken over by chief operating officer Guy Parsons.
The group works with digital agency 26London, Doner Cardwell Hawkins and Mediaedge, which holds its media account. The role review is not expected to affect any of its agencies.
