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Toothpastes to be relaunched as GSK counters Colgate-Palmolive

Marketing Week

GlaxoSmithKline (GSK) is to relaunch its Macleans, Aquafresh and Sensodyne oral care brands during the next 12 months in order to defend against an aggressive push by Colgate-Palmolive’s rival range. Sensitive teeth brand Sensodyne will be the first to be rejigged in the wake of the launch of Colgate Sensitive last month (MW April 9). […]

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